FROM A 16 YEAR OLD WHO HAD HER WORLD TURNED UPSIDE DOWN AFTER LOSING HER MUM WHO NAMED HER ONE-DAY TO BE BEAUTY BRAND, AMPLIFIED BEAUTY TO THE FORBES PANELIST AND SOUTH AUSTRALIAN LEADERSHIP AWARD WINNER, THAT WE CALL OUR CEO TODAY.

BROKEN HILL COUNTRY GIRL, MOVED TO MELBOURNE TO BEGIN HER CAREER AS A MAKE-UP ARTIST.

AFTER MULTIPLE HURDLES, IT WAS AN EIGHT YEAR JOURNEY FOR THE MAKE UP ARTIST TO PAVE HER WAY INTO THE INDUSTRY GAINING COLLECTIVE KNOWLEDGE, SKILLS AND THE ABILITY TO IDENTIFY GAPS IN THE MARKET. 

IN 2021, AMPLIFIED BEAUTY WAS BORN AT LAST, PROVIDING THE WORLD WITH A TASTE OF LUXURY AT AN AFFORDABLE PRICE.
 
AMPLIFIED BEAUTY AUSTRALIA, CONTAINING LIQUID-TO-MATTE LIPSTICKS, THAT ARE AUSTRALIAN MADE AND CREATED FOR CONVENIENCE.
 
THEY CAN BE USED ON MULTIPLE AREAS OF THE FACE, AND AS SHE LIKES TO CALL THEM "THE PERFECT TRAVEL BUDDIES".
 
SHAHNA'S LEAD FOCUS IS ON DIVERSITY AND FEMALE EMPOWERMENT, ENSURING HER SHADES ARE AVAILABLE FOR EVERYONE AND USING HER ADVERSITY TO ASSIST OTHER WOMEN IN BUSINESS, AND MOST RECENTLY, FEMALE STUDENTS AT AUSTRALIAN SCHOOLS, ASSISTING THEM TO TAP INTO THEIR RESILIENCE FROM A YOUNG AGE.

SHAHNA NAMED "THE TRACEY" IN HONOUR OF HER LATE MOTHER, TO WHICH 10% OF SALES ARE DONATED TO YOUTH OFF THE STREETS CHARITY.
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