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Baby in the
summertime.

Facetune_21-11-2023-19-05-16.HEIC

ABOUT US

FAQ

CONTACT

SHOP

OUR MISSION 
We believe in beauty with purpose, where every shade tells a story of impact. We're dedicated to empowering individuals through inclusive beauty experiences, fostering confidence and self-expression while driving positive change in our communities, one shade at a time.

OUR STORY is unique. See our About Us page to learn how we got Amplified.

STOCKISTS

PRESS

NEW RELEASES

NEW Smooth Operator Lip Balm
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Our Founder has been nominated for the Aboriginal Achievement Award 2024.

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